PEOPLE are our focus as individuals, communities, teams, organizations, cities and nations. We strive to understand and empathise with their needs.

PROCESS provides a flexible and customisable framework for tackling complex opportunities or challenges and allows any organisation to remain relevant in changing times.

METHODS compose a language for design and are guided activities to help teams work towards a desired outcome.

PRINCIPLES are the heart, mind, and soul of DI, and help to foster an innovative culture by guiding the way in which people think, communicate, and decide. They underpin the process and methods.